“Ubushina” is derived from the ancient Japanese word for birthplace
“ubusuna” and is the name of a project managed by t.c.k.w inc, a compay
run by design director, Yudai Tachikawa.
　
Ubushina introduces the techniques used by outstanding artisans to
commercial projects undertaken by contemporary architects and designers and,
through structuring the overall project and  product planning stages,
manages to carefully implement the techniques all the way through to the
consumer. They visit artisans’ studios and workshops nationwide and
intricately plan how their extraordinary techniques can be implemented and
applied to commercial products. They engage architects and designers to find
out their needs and requests, contemplating a product’s overall strategy
and attending to every eventuality so that the techniques and design work
together.
　
What is remarkable is their attitude in which they try to bring out a new
value in traditional artworks and artisans’ handicrafts such as lacquer
ware, metalwork, gold leaf and bamboo craft. Fusing unique traditional craft
methods and a modern day design aesthetic, they create exciting new products
with fresh contemporary values.