NIPPON Kichi - 日本吉

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2007/5/15


仙台七夕まつり Sendai-tanabata-matsuri Sendai Tanabata Festival

Jp En

Sendai Tanabata Festival is one of Tohoku's four major festivals, which include Aomori Nebuta, Akita Kanto and Amagata Hanagasa festivals.

Sendai Tanabata Festival is not a traditional local festival because it has taken place in various places since the Edo period. It is said that it the festival was beloved by the clan patriarch, Date Masamune.

Following the adoption of the Western calendar in the Meiji period, the festival diminished year by year. But in 1927, volunteer merchants revived it to shake off the economic recession at that time. It is said that children who saw the spectacle, applauded for a long time after it. Sendai Tanabata Festival deteriorated during the war in the early 20th century and did not take its present shape until after 1926.
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2007/1/22


おはらい町 Oharai-machi Oharai-Machi Town

Jp En

Oharai-machi is a town located at the main entrance to the Ise Shrine in Mie prefecture. The town is famous for its array of traditional souvenir shops and restaurants.

Oharai-machi extends from Uji Bridge, near the inner shrine, along the Isuzukawa river. It grew and developed into a town beginning from the main torii (gateway) at the entrance to the shrine, and up to the Naiku (the inner shrine).

Oharai-machi has a wide variety of stores, including gabled souvenir shops, shops for mothers- and wives-to-be, famous longstanding candy stores, as well as inns and hotels. Many historic buildings can be found here, including the shrine dojo (training center) and the house of the master of religious rites.

Some 800m from Uji Bridge, in one corner of the town, was where the Okage-mairi (pilgrims arrival path to the shrine) once flourished in the Edo period. This road has since been restored as a resort spot lined with souvenir shops and restaurants, which has become known today as the Okage-yokocho (Okage Lane).

Time passes quickly as one walks past the town's traditional restaurants and souvenir shops lining the roadsides of Oharai. Indeed, Oharai-machi is a place where you can forget time, and appreciate the pure enjoyment and gratifications the town has to offer.
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"Nippon-kichi" leads you to places, people and things that reveal a certain Japanese aesthetic.

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