NIPPON Kichi - 日本吉

2008/6/27

魚魚あわせ Toto-awase Toto-Awase (Fish Card Memory Game)

Jp En


Toto-Awase is a memory game in which the players have to match two cards to create a complete fish illustration and the kanji character that represents the name of the fish.  Each card also has a brief description of the fish depicted.  These fish are all familiar species in Japan and their illustrations have been beautifully done with colorful paper patterns. The game was created by Toto Koubou in Tango Uocchikan Aquarium, located in Miyazu City, Kyoto.
Since its début on the market in the Spring of 2003, Toto-Awase, with its beautiful illustrations, has gained popularity. The game has the added benefit for children of teaching them the various fish species and their respective kanji characters.  The total sale of Toto-Awase games has now exceeded 100,000.  The game received a Good Design Award in 2005 and a Good Toy Award in 2006. Currently there are eleven different sets of the memory game according to different regions.  The illustrations are elaborate collages with colorful papers of traditional patterns and the box containing the cards is decorated in vermillion and ultramarine - the quintessential colors of Japan. An English version is also made under the name “Card Game Sushi Bar” and it is popular as a souvenir for people to bring abroad.

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address
1001 Aza Odashukuno, Miyazu, Kyoto 626-0052
name
Toto Koubou
phone
0120-521-025
hp
http://www.totokobo.com/




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