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Shimada Candy Festival takes place every December 14th at Yoshioka-Hachiman Shrine in Taiwa-cho, Kurokawa-gun, Miyagi Prefecture.
Yoshioka-Hachiman Shrine is said to date back to 1618 when Date Munekiyo, the third son of Date Masamune, and founder of Sendai Clan, moved from Shimokusa to Yoshioka and the shrine was transferred as well and re-built in the current location.
The festival is said to have begun on December 14th sometime between 1615 and 1623 when the priest of the shrine fell in love with a bride with a Shimada wedding hairstyle and he became ill. Villagers, worried about the priest, donated candies in the shape of the Shimada hairstyle to the shrine, and that led to the priest recovering from his illness.
It is believed that the shrine makes love come true and many people, wishing for luck with love, visit the shrine to seek candies.
Shimada Candy Festival is a lively festival crowded with stores selling Shimada hairstyle candies and with many young people wishing for good matchmaking.
Yoshioka-Hachiman Shrine is said to date back to 1618 when Date Munekiyo, the third son of Date Masamune, and founder of Sendai Clan, moved from Shimokusa to Yoshioka and the shrine was transferred as well and re-built in the current location.
The festival is said to have begun on December 14th sometime between 1615 and 1623 when the priest of the shrine fell in love with a bride with a Shimada wedding hairstyle and he became ill. Villagers, worried about the priest, donated candies in the shape of the Shimada hairstyle to the shrine, and that led to the priest recovering from his illness.
It is believed that the shrine makes love come true and many people, wishing for luck with love, visit the shrine to seek candies.
Shimada Candy Festival is a lively festival crowded with stores selling Shimada hairstyle candies and with many young people wishing for good matchmaking.
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