Kuji Amber is amber produced in Kuji City, Iwate Prefecture.
Amber is a fossilized resin that takes million of years to form. The region of Kuji is notable for its production volume and high quality. Historically it is known to be the only amber production location in Japan.
The oldest amber in the world is around 300 million years old. Amber produced in Kuji region is about 85 million years old, which dates from the end of the Cretaceous Period. However, Kuji amber is the oldest amber in the world that is used for jewelry production.
Kuji amber has been produced since ancient times and amber found in the ruins of ancient tombs from the Tumulus period in various regions are considered to be from Kuji region. It is known that studios manufacturing amber already existed by the Heian period.
In recent years, a number of amber pieces which contain academically valued rare insects have been found. Amber is also loved as a natural jewelry that brings profundity and warmness.
A precious object carrying a message from ancient times presents itself to us with a moment from infinity that the earth has been witnessing.

Shiunseki  Suzuri or Shiunseki Inkstone is an inkstone produced in Ichinoseki City and Oofunado City of Iwate Prefecture  and is made from stone called Shiunseki that has a distinctive texture.
The origin of the inkstone dates back to Kamakura period when a monk who, on his travels, dropped by Chouan-ji Temple in Oofunado City and found a shiunseki stone at the bottom of a nearby river and used the stone as an inkstone. The monk later took the stone back to Kamakura and dedicated it to a Shogun at that time. With its beautiful looks, the inkstone was named Shiunseki (purple cloud) Inkstone.
Shiunseki stone is a schalstein extracted from soil more than 400 million years old from Kitakami mountain. The stone has a red-purplish color similar to azuki red beans. Also many of them have characteristic cloud-shaped patterns or greenish spots.
In addition to elegance and smoothness, the surface of the stone has fine and minute imperfections that allow ink-cake to be ground finely. These characteristics make Shiunseki stone the most suitable stone for inkstone.  
There was a time when mass production of machine made inkstone was widespread and handmade Shiunseki Inkstone making waned. However, after World War II, artisans began turning their attention back to the craft of hand making the stone. Shiunseki Inkstone is still now being produced with the same quality as its legend suggests.

Tono Festival held in the middle of September every year is an annual autumn festival of Tonogo Hachimangu Shrine in Tono City, Iwate Prefecture. During the festival, visitors can enjoy various local performing arts that have been handed down in the Tohoku region, which is said to be the treasure trove of Japanese folk performing arts.

On the first day, the parade of performing artists such as the troupes of deer dancing and the Nanbu-bayashi musicians march through the town. The collaborative stage of various local performing arts including a kagura-dance is held in town.

On the second day, the Yabusame (horseback archery) in the Tono Nanbu style is dedicated to the deities. It is said that Yabusame in Tono was first dedicated about 400 years ago by the Nanbu clan, who were descended from the Seiwa Genji branch of the Minamoto clan. The scenes of valliant warriors having their horses run around the 220-meter long riding ground erupt into cheers and applause from the spectators.

Green pine grove extends 2 km in arch along white sand beach at Takada Matsubara Beach in Rikuzen Takada City, Iwate Pref. This pine grove is of about 70,000 pine trees, which are over 300 years old. The landscape reminds us of the one drawn in a Japanese-style painting. The beach is counted as one of Japan’s 100 Fine Views.
Takuboku Ishikawa, a poet in the Meiji period, who spent his junior high school days in Iwate prefecture, spoke highly of this beach. Also, Kyoshi Takahama, a master haiku poet in the Meiji period, praised the beach and wrote a haiku about it when he visited this place as a member of the judges to decide Japan’s 100 Fine Views. The stone monuments inscribed with their poems are erected in the grove. Approximately 4.4 million people come to this beach for relaxation and refreshment.