NIPPON Kichi - 日本吉

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もののふ(MONONOFU) mononofu Mononofu

Jp En

Mononofu is an old term for a samurai warrior. It is also a brand name created by a man who loves history.  The Mononofu brand expresses the uninhibited and innovative spirit of  the Sengoku period or the Warring State period.
Hideki Tanaka, the creator of the brand, boldly joins two seemingly contrary elements: the promotion of modern art and the reproduction of traditional craftwork. Mr. Tanaka, who first saw a collection of unusual kabuto helmets for warriors at the National Museum, was struck by their appearance and this sparked the idea of incorporating their design into a new indie T-shirt business.
Since each of Monofuku’s T-shirts is an expression of the unique creativity and aesthetic sense of its artist, Mr. Tanaka sees parallels in the creation process of both his T-shirts and the kabuto helmets.  He believes that, if the samurai warriors were alive today, they would embrace modern designs and materials in their expressions of beauty.
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老谷の大ツバキ Oidani-no-ohtsubaki The Giant Camellia Tree of Oidani

Jp En

Ohtsubaki, a giant camellia tree in Oidani, Toyama Prefecture, stands in woodland on a hill between a gorge, deep within an old valley.

At its largest point, the trunk of the tree is 3.87m in circumference, and is said to be the largest tree of its kind in Japan. The branches of the tree spread out 7.9m east to west, and 11m north to south. The area of the tree, including the branches, is said to be 51m2 in total.

The sight of the tree with its branches extending in all directions and toward the sky is simply overwhelming, while the twists and turns of its branches seem to have been made by a tree spirit's enchantment. There is an old legend explaining the bizarre shapes of the branches. Long ago, a samurai serving at Ikeda Castle, was beheaded under a false accusation. His wife died of sadness. Instead of making a tomb for them both, a seed from a camellia tree was planted and grew strangely at an immense speed. Its branches crisscrossed ferociously as if it bitterly resented the lord of Ikeda Castle. However, after the fall of the castle, the tree stopped growing, taking the shape it has today.
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NIPPON Kichi - 日本吉 - 日本語に切り替える NIPPON Kichi - 日本吉 - to english

"Nippon-kichi" leads you to places, people and things that reveal a certain Japanese aesthetic.

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