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どんと祭裸参り Donto-sai-hadaka-mairi Naked Parade of Donto Festival

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The Naked Parade of Donto Festival is an event held in various shrines in Miyagi Prefecture.

The Donto Festival is held in the lunar new year, around January 14th, at five shrines: Tenjin Shrine, Shinmei Shrine, Hachiman Shrine, Konpira Shrine, and Aosa Shrine.

During the festival, pine decorations, 'shimenawa' ropes for the New Year, and 'koshinpus' are dedicated to the shrine then burnt in holy fire. These dedications are prayers for prosperity and good health.

In the Naked Parade, 100 young people wearing white 'sarashi' loincloths and 'suteteko' long drawers parade through the town holding 'tori-oi' staffs and calling 'Ya, hoi hoi hoi' on their way to the shrine.

The origins of this Naked Parade are uncertain, but records from 250 years ago mention this event. It is believed that sake brewers started this parade as a prayer for safe brewing and for success in brewing high-quality sake.

The Donto Naked festival is a Shinto ritual carried out in a traditional manner by sake brewers.
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