Born 1932 in Komatsu City, Ishikawa Pref.. His family runs the Nishikiyama kiln which specializes in Akae Kinrande of Kutani pottery. Mr. Yoshida started learning pottery techniques while in high school. By 1951, he took over the family business, becoming the third generation of his family working with the Nishikiyama kiln and worked hard to learn and refine many ceramic working techniques including traditional Uwaetsuke, an overglazing enamel painting method, and Kinrande.
In 1972, inspired by Yuuri-kinsai, an underglazed gold decorative porcelain, created by Hajime Kato, the highly renowned ceramic artist, also designated as a Living National Treasure, he began studying and creating his own pieces using the Yurikinsai technique. In this method gold leaf and gold clay are used to draw the motif, then applied and covered with a layer of glaze and fired. After much trial and error and many years of refinement, he perfected innovative techniques including applying colored glazing to the surface of the vessel and the application of gold leaf. His techniques opened up a new frontier in the world of gold color ceramics and, with its sophistication and perfection, Mr. Yoshida is regarded as the leading figure in this field.
In 2000, he was awarded Hojisha-sho from Exhibition of Japanese Traditional Art Craft and, the following year, Medal of Purple Ribbon, and designated as a Living National Treasure.
Graceful beauty marrying gold leaf and original clay color and the elegant world of leaf and flower patterns are highly acclaimed as a style that has elevated the art of ceramic work to a greater level of sophistication.